The Canadian International Autoshow set a new attendance record for 2018 with a total of 358,842 people passing through the turnstiles at the Metro Toronto Convention Centre in Canada.

Our brand ambassador was broadcasted live from a studio at the Wimbledon Stadium Business Centre in the UK across seven days to the Toronto Auto Show.

The ‘Mercedes me connect’ app was promoted, and our brand ambassador was tasked with completing a series of requests from car enthusiasts at the Auto Show in Canada.

Functions to demonstrate included opening and closing doors, windows, sunroof and boot which activated the status feature of the app, as well as interacting with the dashboard for the ‘Send2Benz’ function.