This year the ’One Big Night’ awards dinner for the Mercedes Benz Cars network was hosted by Dermot O’Leary at the 02 Arena with live entertainment from Take That. For the first time since 2003 Mercedes Benz Cars were celebrating being ranked as the number one premium car brand.
Our team of brand ambassadors were split into four sub groups for the event:
Group 1 – 5 x Brand Ambassadors
- Transferred internal staff on coaches from Mercedes Benz head office in Milton Keynes to the 02 arena.
- All internal staff from the 5 coaches were guided into the arena to the Mercedes Me Lounge for a drinks reception with canapes. The ambassadors were at hand to advise internal staff of their table numbers using iPads, and assisted guests to their seats after the reception.
- During the dinner there was an auction for Laureus – Sport for Good Foundation (Mercedes Benz affiliate charity). Brand ambassadors used iPads to assist guests with charity donations to win a signed Lewis Hamilton Formula 1 helmet.
- Assisted with preparing gift bags for guests.
- After the event located internal staff, guided them back to coaches and checked them in before departing to Mercedes Benz head office in Milton Keynes.
Group 2 – 7 x Brand Ambassadors
- At the North Greenwich Tube Station the ambassadors greeted invited guests and assisted with a shuttle service to the Intercontinental 02 Hotel via Mercedes Benz V-Class.
- Ambassadors at the Intercontinental 02 Hotel foyer assisted the guests on arrival with check-in, allocated wristbands, table plan cards, welcome letter and room key.
- The ambassadors assisted the guests with drinks and canapes in the hotel foyer before transferring them from the hotel to the arena via a mini-bus shuttle service.
Group 3 – 9 x Brand Ambassadors
- Assisted with the arena set-up.
- Provided cloakroom assistance.
- Assisted in the Mercedes Me Lounge for a drinks reception with canapes.
- Moving guests through to the arena to allocated seats.
Group 4 – 2 x Brand Ambassadors
- Assisted with green room set-up for VIPs.
- Assisted with passing awards to presenter on stage during the evening.